MAZDA VISION COUPE
NEXT-GENERATION DESIGN
360 VIEW STYLING
Since 2010, Mazda has striven to create cars that embody the dynamic beauty of life through application of its Kodo—Soul of Motion design philosophy. «Breathing Life Into The Car» This is our philosophy—an all-encompassing vision that we intend to carry forward and develop into the future as an ongoing tradition. We will need to develop our aesthetic style still further if we are to continue these values into the future. For the coming generation of Mazda vehicles, we will pursue the expression of a “new elegance” based on Japanese aesthetic sensibilities.
play movieHere, the word “elegance” implies a beauty that is subtle and restrained yet rich and abundant. Within its conveyed impression of dignified tension, next-generation design also allows people to sense a hint of warmth and
Here, the word “elegance” implies a beauty that is subtle and restrained yet rich and abundant. Within its conveyed impression of dignified tension, next-generation design also allows people to sense a hint of warmth and
INTERVIEW
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Managing Executive Officer in charge of Design and Brand Style
Ikuo Maeda
NEXT-GENERATION
SKYACTIV-X
GASOLINE ENGINE
TECHNOLOGY INTRO
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Japanese aesthetics call for a delicate sense of balance rather than a show of ostentation. For this reason, next-generation design aims to breathe life into cars with a “less is more” aesthetic. Eliminating all but the truly essential elements creates precious blank spaces surrounding simple forms. To these, Mazda applies effective use of light and shadow to create subtle details and achieve the desired result.
VIEW STYLING
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